April 1 is almost here, but this is no joke: two speed bumps bearing a Citroën logo have recently appeared in the town of Issoire, in the French region of Auvergne.
Is this a nod to the road signs André Citroën had put up across France in the 1920s? Or is it a publicity stunt, because the comfortable Citroën suspension means you don’t feel the bumps?
Neither: it’s an initiative by Citroën to improve road safety around schools. These concrete speed bumps are also quieter and more resistant to wear than plastic speed bumps. Motorcyclists and cyclists can also ride between them.
The concrete speed bumps, which weigh 2,000 kilos apiece, bear the Citroën logo and the slogan "La mobilité de demain commence ici" - tomorrow’s mobility starts here. The project costs around 10,000 euros, and if the Citroën speed bumps prove successful, there may be more to come.
Photos: La montagne
