100 years of Dutch Citroën advertisements

Citroën Netherlands is one hundred years old. To mark this anniversary, this volume brings together the most remarkable, talked-about and special Dutch Citroën advertisements from the past century.

This book takes you on a journey through time. From solemn slogans such as “The first French automobile manufactured in large series” to advertorials and teaser campaigns. From the first tentative advertisements for the 2CV and DS to groundbreaking graphic design in the late 1960s. From advertisements in Frisian that had to be corrected to an angry minister and a complaint from Natuurmonumenten. From the success of the BX and the countless special editions of the 1980s and 1990s to advertisements for today’s models. 

An impressive journey through a hundred years of Dutch Citroën history.