Des commerçants chevronnés
About Citroën you already know the factories, the cars, the engineers... This time, Marc-André Biehler invites you to discover the life of the brand's sales staff! From France to Venezuela, from the subsidiaries to the head office, follow the sales staff who defined and implemented the brand's sales action plans. Discover the Citroën Sales Methods used to drive the network of Agents, Dealerships, Subsidiaries and Importers!
Marc-André Biehler has been a Citroën enthusiast since the 1980s and joined Automobiles Citroën in 1990 as a trainee in the Spare Parts department. He has spent his entire career working for his beloved brand. Marc mainly worked in International Sales in Europe and Latin America. He was also responsible for Citroën's Heritage Department from 2013 to 2015, during which time he celebrated the 80th anniversary of the Traction Avant and the 60th anniversary of the DS. He is a collector of vintage vehicles and still works for the Stellantis Group. His well-documented book gives us an insight into the in-house life of Citroën dealers from 1980 to the present day.
Order now, delivery early February.
Details
Language: | French |
Author: | Marc André Biehler |
Size: | 21 cm x 29,7 cm |
Finishing: | Full color, hard cover |
Pages: | 235 |
ISBN: | 978-29-592174-1-8 |