Seasoned Merchants

You know Citroën’s factories, cars, and engineers, but in this book Marc-André Biehler tells you about the lives of the brand’s salespeople! From France to Venezuela, from the subsidiaries to headquarters. Discover the sales methods Citroën used to manage its network of agents, dealers, subsidiaries, and importers! 

Marc-André Biehler has been a Citroën enthusiast since the 1980s and joined Citroën in 1990 as an intern in the spare parts department. He spent his entire career working for his favorite brand. Marc worked mainly in international sales, in Europe and Latin America. From 2013 to 2015, he was head of Citroën’s Heritage department. During that time, the 80th anniversary of the Traction Avant and the 60th anniversary of the DS were celebrated. Marc is a classic car collector and still works for the Stellantis Group. His well-documented account describes the inner workings of Citroën dealerships from 1980 to the present day.